You may have a project. You don’t want to waste money or time. You want to know if your project will be successful as soon as possible. You need success. You need a MVP.

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

At Å we help get your team through the “Build-Measure-Learn” feedback loop as quickly as possible. Both myself and Geir Isene have helped many entrepreneurs achieve success by asking the key question “How can we learn more quickly what works, and discard what doesn’t?”. Get us involved for radical honesty and continuous innovation.


Link to interesting blog article with many great comments on Lean startup
Making sense of MVP (Minimum Viable Product) – and why I prefer Earliest Testable/Usable/Lovable


Want your team to play Lean Startup games to discover the benefits of the “Build-Measure-Learn” feedback loop? Get in touch with Å or just send me an email to